Italian luxury sports car manufacturer Automobili Lamborghini, in partnership with the VeVe platform, is set to release a new collection of non-fungible tokens on February 18th.

Automobili Lamborghini announced its collaboration with VeVe last year. NFTs represent tokenized Lamborghini sports cars.

In January 2022, the automaker began collaborating with Swiss artist Fabian Oefner, as well as the NFT Pro service. Together with one of the oldest stock houses, Sotheby’s, the Italian concern launched its first NFT collection, Space Time Memory. These non-fungible tokens have become popular among sports car enthusiasts.

Since 2019, Lamborghini has been using Salesforce's blockchain-based Hyperledger platform to verify data on used cars. In July 2022, Lamborghini, through its subsidiary Vincenzo Sospiri Racing, signed a partnership with the GO2 NFT platform for a racing parts certification program.

The automaker later entered into an agreement with NFT PRO and INVNT.ATOM to launch The Epic Road Trip collectible tokens. Buyers were invited to organize car races in the metaverse. The project was closed after eight months.

Lamborghini is not the only automaker to enter the NFT market. In 2022, the South Korean automaker Hyundai Motor launched its own

Source - Bits.Media

Lamborghini, with the participation of the VeVe platform, will launch its own NFT collection